Isles
Telling the story of Isles Inc. and its good works carried a challenge:
The group's aim was to ask for money without asking.
A nationally recognized community development organization,
Isles sponsors, funds, and administers a wide range of community
self-help programs. Islands of Development is told by the people
of Isles, as well as by the people it helps. Like much of our work,
Islands of Development contains not a single scripted line.
The same interviewing techniques we use to put our famous respondents
at ease works just as well with ordinary people. The result: a program
that feels honest and real to the viewer.
Islands of Development was used in a campaign
that raised several million dollars. "I showed the video to potential
donors who were so moved by Isles' story that they made a huge contribution
on the spot." - Barbara Coe, Co-Chair, Capitol Campaign. Today,
Isles continues to use the program as a general informational piece.
|