TOEIC

When the Educational Testing Service ventured into the world of business English assessment tools, it asked Telequest to design a marketing program that would sell its Test of English for International Communications, or TOEIC, to corporate executives around the world. The challenge was that many of the executives ETS wanted to reach spoke little or no English.

Telequest's production takes the viewer on a three-continent tour of businesses that use TOEIC: a major electronics corporation in Japan, a five-star hotel in Bangkok, a pharmaceutical company in Zurich, and an AT&T manufacturing plant in Mexico. The program was translated into six languages.

Since the video was produced in 1994, TOEIC use has increased dramatically. Today, the video is still relevant - and still used as a key component of the product's marketing strategy.